Okay look, everyone is doing it and everyone is hiring them... SOCIAL MEDIA MANAGERS!
It's a hype, and it's a hype for very good reason. There's high demand for them, because every business, even social media management businesses, need them. And that means that you should probably be hiring one, too.
Getting an SMM can look like a lot of different things. It's basically a big umbrella. You can hire anyone from a niche Pinterest manager to a full time digital marketing agency to a friend of a friend that has awesome rates and great reviews.
You can take any direction you want, but the benefits remain the same.
Let's break it down.
You don't have to remember to post. Posting daily is a very important task when trying to get business from your social media platforms. It can get exhausting having to remember to come up with catchy and effective captions that go with the branding aesthetic of your business while still giving value AND hitting the pain points of your dream client.
You have a team keeping up with the trends for you. While you still have work to contribute when you hire an SMM, we take the guesswork out of the equation. Don't worry about researching trends to stay relevant, just worry about giving us the content we asked for to get you those results. ;)
A team that will help you with small tasks that pile up. If you decide to hire an agency or a small business full time, then you may just get even more benefits. If you need business cards designed, your website prices updated or your podcasts edited, it can end up being a pretty big to-do list. Some social media managers (like us) offer these services in their higher tiered packages.
You get a sounding board for your big ideas. When you hire someone to manage your social media and keep you accountable, you also get someone who will help you with strategy. For example, when you hire us, we give you at least one strategy call per month to talk about what your (our) goals are for the upcoming month/quarter, and check in to see how we've progressed. This helps you stay accountable, in the know, and gives you a lot of stability and control over your business without getting lost in the weeds.
While these are definitely not the ONLY benefits to hiring a social media manager, these are 4 points that should help you feel more confident about your decision to hire an SMM or a company.
If you want to learn more about what we specifically offer, our services page will give you a break down of what each tier entails and how exactly we can help you.
Remember, it doesn't matter if you hire a company, an individual, or your mom. The benefits to having extra help far outweigh the cost. In fact, this is an investment that will make your company run BETTER! If you're looking for a sign, this is it. ;)